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data-version="3.0.0" inner_data_type="webdata" data-hash="5afe8972d449f7ccab46f1f31235e821"> 1、转化上报接口 1.1实现功能: 广告主在收到 app 的转化数据后,必须实时匹配点击上报,并实时将转化数据上报给趣头条服务器,以免出现统计无效的情况。 1.2回调方案 1、在点击监控接口中,callback_url=__callback_url__ 这个宏会被替换成一个urlencode 编码的值 2、广告主收到用户转化数据,并与点击上报匹配成功 3、把 callback_url 返回值 decode 一下,监测平台无需关心这个 url 的构成和内容, 对监测平台保持透明 4、在 decode 以后的值尾部,拼接&op2 参数,用于区别转化目标的定义(注意:此参数为必填) 5、向趣头条发送 get 请求 6、返回状态码 status:200 表示成功(正式环境和联调环境返回值内容不同,客户只对 status 进行校验即可) 7、若需要回传多级转化,例如同一用户既回传激活也回传注册,则需在用户完成激活事件后,匹配点击上报,匹配成功后拼接对应的 op2 参数,发出回调,之后用户再完成注册事件,再次匹配点击上报,拼接对应的 op2 参数,发出回调即可,回调方式同上 (注:若回传多级转化,激活必须回传) 1.3回调地址示例: http://rcv.aiclk.com/trace?t=active_third&iclicashsid=9c1xwmq4k3kx3tlmjs-l1tvnbkh_9iobhqxqgddx&op2=1&opt_active_time=1567415002 1.4回调参数 归因方式建议: 1、对于安卓系统,建议广告主使用 imeimd5、androididmd5 以及 oaid 兼容匹配,由于安卓 6.0 以上版本,需用户授权才可以获取 imei,因此仅通过 imeimd5 进行匹配可能导致部分转化数据无法匹配,导致回传数据遗漏,投放效果变差 2、设备号匹配优先级说明:imeimd5>oaid>androididmd5 3、建议广告主通过 last click 的方式归因,且回调逻辑与自身数据后台归因逻辑保持一致,以避免归因混乱,导致数据无法对齐,最终导致模型效率降低,影响投放 2、联调工具使用: 登录pg游戏官网登录入口-pg电子麻将胡了2试玩平台,在工具箱选项处可以选择 api 转化追踪,即可创建转化监控和联调 3、常见问题解答: q:客户后台统计转化数据和趣头条统计数据不一致: a:首先客户需要排查一下发出多少条回调,是否和自己的平台能对应上q:收不到转化上报: a:请求方法和 url 是否正确, 请求必须使用 get 方式 ,url 参照上文说明示例( 如果广告投放目标是 ios,监控上报链接必须使用 https 协议 ) q:点击数差异问题: a:双方平台的去重和反作弊策略不一致可能导致点击数据统计差异 q:广告主同时在不同渠道投放广告,如何确认点击是来自哪个渠道的: a:广告主可以在点击监控上报的链接上加上自己定义的渠道号做标记,例如投放趣头条在query string 里面加上 &channel=qutoutiao 的方式 标记 q:给出的回调地址是 http 还是 https 的: a:这个取决于用户请求广告时发送的请求是 https 的还是 http 的,目前做不到统一输出 https。 q:收不到点击上报 a:可以查看点击监控链接是否失效,以及链接是否有空格或者下划线少写了的情况,或者参数名称不符合入库规则
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趣头条
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